ASSESSING VALUE DRIVERS FOR EQUITY CROWDFUNDING SUCCESS: THE ROLE OF SUSTAINABILITY

The impact of sustainability-related factors on the likelihood of success or failure of crowdfunding campaigns remains relatively unexplored. Specifically, it is essential to investigate whether and how sustainability influ- ences the performance of equity crowdfunding campaigns and, more impor- tantly, whether it affects the relationship between campaign outcomes (success or failure) and other potentially relevant factors. To bridge this gap the present study aims to answer the following research question: RQ: Can sustainability be considered a determinant of success in equity crowdfunding campaigns? The goal behind the research question is to assess whether sustainability can be considered as a driver in attracting investors and increasing the likelihood of successful fundraising. More precisely, the study examines whether sustainabil- ity acts as a moderator in the relationship between other potential success factors and the actual achievement of the fundraising target.