Prefazione, in: Between: strategie digitali di Intercultural Design. Un approccio inclusivo nella comunicazione internazionale di Atenei globali

This doctoral research investigates the use of cultural factors in website design for developing an intercultural communicative model to connect universities and international students, called Between. A multidisciplinary approach that encompasses the field of the internationalization of the universities, interculturality, diversity, communication and cultural models is applied to the digital communication of the international universities. Key Words: cultural diversity, higher education institutions, internationalization, intercultural communication strategies, corporate communication, intercultural design, Hofstede, Hall, user centered design, universities, international students